Not that Pepsi will ever hit the heights of "nothing official about it" campaign, but why deliver such tripe?
Readers, watchers and cold-drink vendors are as clueless as I am on how this ad got made. Tabloid of India had attempted a shot in the dark on what Pepsi TV was. Some conspiracy theorists have mentioned that the ad was actually made by Sprite, just so they could create a spoof. Well, at least then the ad has a point. Because what a well-informed source says is as lame as it can get:
"...whenever you are watching television, you must have the cola in your hand..."
Even with jargon, the reason sounds stupid:
"...“the first-of-its kind occasion-build programme”...“We believe that while this may be slow burn, we are committed to it because it will pay rich dividends, by catalysing consumption behaviour at home. Our exciting Pepsi TV campaign is built exactly on these objectives of driving category growth,”..." (italics are all mine)
While they have only spent 35 lakhs on this, it's all waste. Btw, some have alleged that Akshay Kumar's Thums-Up lightning ad is inspired by TV broadcasting signals of Pepsi TV.