I used to sit on the 21st floor. Now I am retired

Monday, April 24, 2006

Low technology billboards

People driving down Mumbai roads (especially the one next to Mahalakshmi race course towards Haji Ali) would have seen people standing on the sides with small posters/ placards.

My theory was that foreign marketer's would miss this kind of low-cost advertising opportunity. I was wrong as these low-technology billboards show. Now, I want to see cows doing the same in India. Is Airtel listening? Will we get over this?

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